17

Mar

HOW TO ACHIEVE TREMENDOUS CLARITY FOR YOUR BUSINESS IN 3 STEPS! Part II.

As always, I hope you AND your business are flourishing!

The first step to achieving clarity begins with YOU.

If you didn’t get a chance to read the 1st article, or Part I. of the series, you can read them here:

http://karenkolbcoaching.com/small-business-is-a-misnomer/

http://karenkolbcoaching.com/how-to-achieve-tremendous-clarity-for-your-business-in-3-steps-part-i/

CLARIFY. COMMIT. CONQUER.™

Your calling & your passions —> your biz idea —> your business plan —> clear target audience —> financial success & personal fulfillment.

As discussed in Part I., Step 1 is all about figuring out and defining what puts you into a state of FLOW:

[Flow (sometimes called “The Zone”) is that state you sometimes find yourself in, when you’re immersed in something you’re doing & you have no concept of time – time absolutely flies. Suddenly you look up at the clock and three hours have gone by.]

Is your business aligned with the passions that put you into FLOW?

The heart of your business is you, and so
YOU need to be the heart of your business plan.
This brings us to the second step.

Step 2 – Ask yourself these questions, and then implement the answers into your business plan:

Is “your mess your message?”

  • Do you know, understand, and love whatever it is that you’re selling? Is it something that is based on your own experience – your “mess?”
    To be successful (in every sense of the word) you NEED to know that you, yourself, would have valued & cherished what you are selling because it is something that would have fixed your “mess” when you had one.
  • Chances are, if YOU think your product or service isn’t useful, no one else will, either.
  • AND, conversely, if you not only think your product is useful, but is the absolute cure-all(!), it stands to reason that others will, as well.

Are you “comfortable” doing what’s involved in performing the actions of your business?

  • For example, if you are not just an introvert, but extremely shy and have a social phobia, should you be giving conferences or running live seminars? If these are outside your comfort zone, but manageable, that’s great! Success happens just outside your comfort zone.
  • *BUT, if you vomit at the mere thought of speaking in public, and doing so requires horse tranquilizers and motion sickness meds, you may want to reconsider. My advice: bring in a partner who LOVES public speaking. If you’re not comfortable, chances are no one else will be, either.
  • Conversely, if you are an extrovert, love the public eye, and are a ham, working only the back-office is probably not a great idea. While, there is no way to escape all the back-office mundane tasks – nor should you, since it is YOUR business – trying your hand at the more up-front, public, tasks would probably make you very happy, be in tune with your personality, and spur creativity, to boot.

Whatever you do, OWN IT! Remember, success happens just outside your comfort zone, but not so far out of it that you are miserable.

Your assignment, should you choose to accept it: think about what you would LOVE to do in your business that you aren’t – tasks that suit your personality – and things that you dread doing that could really be assigned to someone else (if you’re able) or done away with altogether. Try implementing these activities (or discarding, as the case may be) into your business plan, and give one or two a try.

Be on the lookout for Step 3 . . .

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